Who we are

Nancy & Pierre.

We live in the UK and have just welcomed our second baby. We know how quickly that unmistakable newborn scent disappears — and this time, we managed to reproduce it. We are so happy: it will forever be a memory we can open.

Join our first batch
Felix's small scent bottle and cotton-filled personalised tin beside a wooden toy car

It began with something we could not keep.

With our first child, that familiar smell faded before we understood how much we would miss it. The arrival of our second baby made the idea urgent: could that deeply personal memory be captured while it is still here?

Founders and first customers

We kept our own baby's scent.

We went through the same kit, laboratory process, approval and keepsake delivery as every family in our first batch — and we managed to reproduce our second baby's scent. We are so happy with the result: a memory that will stay with us forever.

Based in the UK

Starting with a carefully limited first production batch.

A family-led idea

Created from a real feeling we experienced as parents.

Margot's personalised metal keepsake tin with cotton and a small scent bottle